Onward and Upward

I dreamt of owning a business that will, in many ways, give back to the world. Since I consider myself a "craftster", I thought what better way to bring this idea to life by selling things I love to create. From this grand idea, Imperiale was born. This venture has caused me to seriously pull some creativity from places I choose not to mention :) It has been fun coming up with marketing ideas but now it's time to put them to the test. Word of mouth is always affective but I need something with a little more pizazz.

I came across a great offer in an e-newsletter. Moo cards is offering 50 free business cards. You only have to pay shipping which for me it was only $6 (I am in New York). The pros are you can upload up to 50 images for the front of the card, and the back will display the information of your choice. The cons: Moo nicely places their advertisement at the bottom of the front which cuts off part of the image. If you want to remove it, it will cost an additional $21.99, which I believe is the regular price for 50 business cards. Since I am on a budget, I opted for free. Being creative, I have already thought of an idea to take care of the advertising issue. MUHAHAHAHAHAHAHAHAHAHA!

Ahem, anyway...I've been coming up with creative ideas to make things at all hours of the night/morning. The prime time for brilliant ideas is usually around 2am. I've been too lazy to get up and jot it down in my tiny black book so I'm sure a few have gotten away. I make it a point now to get up and jot it down. I can't afford to forget a great idea. You never know, it could be the next big thing! This little gem to the left came to me at 1am and it took me 2 tries to get it just right. I was going to post it on my store site but my cousin loved it so much that I will give it to her along with the matching bracelet. She deserves it.

There will be great things to come and I'm looking forward to making a difference through my creativity. Let's see what happens :)

Comments

Keeping Hope Alive

Etsy Buy Handmade Royale As many of you may know, I have been trying to sell my jeweled creations for the past few months. So far, I have not been having much luck although I have been doing almost everything I read in the Etsy articles on success. There have been endless compliments on my work but no buyers. I can't seem to figure out why that is. Marketing to friends, family and social sites is ok but I need something that will draw in a crowd. Craft fairs perhaps? So far, the Brooklyn Indie Market is looking more appealing everyday. My mom and I stopped by there last Saturday to check out the "goings-ons". Of course I ended up going home with a few handmade items like a great pair of blue earrings made by Flare, white amber oil that I adore by Off The Mat , and a necklace for my mom by the very talented KnitKnit . Shopping in the small flea market made me think it's time to get out there and hustle. I'm going to ask a few crafty friends if they will be interes...

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Philippe Tournaire

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